If you're one of those fans who, at the mention of Coldplay, your pupils dilate and palms become sweaty as your pores ooze a mixture of perspiration and adoration- leave now, because I will shortly be ripping to pieces the hype that Coldplay has whipped up to justify winning "Best British Group" over FAR more deserving bands, and i wouldn't want you to have a mental breakdown or anything.
The Brit awards brought to my attention that one could quite easily predict who would win what award, regardless of whether you think they were deserving of it, based on the hype that surrounded them. Seems a bit of a sham really doesn't it? Example; Best Breakthrough- won by Ed Sheeran. Now, i think Ed is great, but he's not exactly a new-comer is he. The Vaccines should have won that by a mile; they've come out of nowhere, won over our hearts, and went straight on tour with Arctic Monkeys. But Ed has this cult of personality surrounding him, with his floppy red hair and soppy lyrics... And so i sat with my sister, accurately guessing that Adele would win Best Female over Florence (Despite the fact Adele hadn't sung for the best part of last year due to a throat injury) and that, instead of Noel Gallagher, giving unto us Oasis for 21 years, Blur would win outstanding contribution, despite not releasing anything good since the 90's (as evident by the fact their entire setlist at The Brits consisted of songs from over a decade ago.)
Therefore i wasn't much surprised that Coldplay would win Best British Group
Let's see who they were up against: Arctic Monkeys. Kasabian. WHY didn't these guys get a look in?
"But Paradise, and Mylo Xyloto" -To hell with those albums.
Parachutes and X&Y are two of the most legendary and influential albums, containing records such as "Scientist" "Fix you" "yellow" ect. You know, songs that spoke to you.
I can only say that their PR has earned his fat paycheck, because the word on everyone's lips is 'Coldplay';One can pinpoint the moment that the hype started to spread, personally i track it down to Viva La Vida.
Similar to how the undercut and buttoned-up collars are now essentials, no-one on trend would be without their Coldplay tracks on their iPod. I can only compare it to how some people fan-girl over The Strokes(♥), but have only ever heard 'Is This It?" I'm not trying to be a snob here, but hype makes up 80% of a musician's success now a days, as proven by the Brit Awards. Personally, I think it's wrong; a favourite band shouldn't be a fashion accessory, and the industry shouldn't be exploiting this to make money. But hey, it's called an 'industry' for a reason.
So no, i do not "love'' Coldplay: I recognise the quality of their older albums, and yes I probably did like them a long time before most people, but I'm struggling to come to terms with the fact that they won a Brit award over Arctic Monkeys or Kasabian. How ironic now that the man to produce Coldplay's video for Paradise is 'Hype' Williams. Perhaps we should strap a few laser beams to Alex Turner or splash a bit of neon paint on Tom Meighan. Oh right no, that's because they make proper music and don't rely on the visual to make up for recycled audio.
Peace out.
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